Manuscript

How might we craft a brand identity for Manuscript that stands apart from the many haveli stays in Udaipur—one that honors its architecture, heritage details like jharokhas, and historic soul, yet resists the pull of ornate nostalgia? The challenge was to retain its character and cultural depth while expressing them through a cleaner, more contemporary lens. Equally important was designing a brand that speaks to a discerning creative community—a guest with an eye for design, literature, and detail. The result needed to feel rooted yet refined, evoking the poetry of the past while appealing to a modern, culturally aware traveler.

Manuscript is envisioned through the lens of a traveling storyteller-poet—reflective, curious, and attuned to the spaces between words and experiences. This persona shapes a layered, evocative brand voice that thrives on curiosity. invites pause, listening, and discovery. Designed as an experience-led brand, tThe visual identity draws from the textures of a travel journal, with hand-drawn lettering inspired by the founder’s own handwriting, fluid layouts, and ink-inspired hues that feel familiar yet timeless. Set at the foothills of Udaipur’s City Palace amidst the bustle of the Old City, Manuscript balances haveli heritage with clean, contemporary design—blending multiple worlds into a literary retreat unlike any other.