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Beyond Jingles
Visual identity may dominate branding, but it taps only one sense. True sensory branding unlocks deeper emotional connection by engaging touch, scent, sound, and more.
Immersive Branding: Crafting Realities That Stay With Us
Branding is no longer just what people see — it’s what they step into. Immersive branding transforms passive audiences into active explorers of the brand’s universe.
Designing Memory: Shaping Moments That Last Forever
Culture influences not just what people buy, but what those choices mean to them. Successful brands decode these cultural cues to stay meaningful and memorable.
Beyond Jingles
Visual identity may dominate branding, but it taps only one sense. True sensory branding unlocks deeper emotional connection by engaging touch, scent, sound, and more.
AUTHOR : ANJANA SINGHWI
JANUARY 2025
2 MIN READ
a). Imagine browsing comic books and hearing one kind of music, then switching to yoga pants and experiencing a different soundscape.
Immersive Branding: Crafting Realities That Stay With Us
Branding is no longer just what people see — it’s what they step into. Immersive branding transforms passive audiences into active explorers of the brand’s universe.
AUTHOR : MANASI KOTIAN
JANUARY 2025
9 MIN READ
Designing Memory: Shaping Moments That Last Forever
Culture influences not just what people buy, but what those choices mean to them. Successful brands decode these cultural cues to stay meaningful and memorable.
AUTHOR : KAVISHA PAGARIA
JANUARY 2025
2 MIN READ
