FBSPL

Branding
Strategy
UI/UX

Fusion Business Solutions (FBSPL) is a global business process management firm headquartered in Udaipur, India, with a strong international presence. Specializing in insurance services, accounting, digital marketing, and AI-driven solutions –, FBSPL caters to clients across the US, UK, Canada, and beyond. For this project, we collaborated with FBSPL to revamp their overall brand strategy, iIdentity and communication design; balancing their tech-enabled capabilities with their people-first, Udaipur-rooted ethos.

Design challenge

FBSPL’s previous identity lacked global appeal and visual coherence. Inconsistent brand guidelines led to fragmented communication, while an outdated visual system failed to reflect the company’s technology-driven focus and modern capabilities.

Design Approach

We refreshed the brand with a modern, future-proof and scalable visual system while retaining key memory markers like the iconic phoenix, which strongly connects to the founder’s story. Strategic launch planning, along with a layered visual identity system further strengthened recognition and established the new FBSPL brand language.

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