Fusion Business Solutions (FBSPL) is a global business process management firm headquartered in Udaipur, India, with a strong international presence. Specializing in insurance services, accounting, digital marketing, and AI-driven solutions –, FBSPL caters to clients across the US, UK, Canada, and beyond. For this project, we collaborated with FBSPL to revamp their overall brand strategy, iIdentity and communication design; balancing their tech-enabled capabilities with their people-first, Udaipur-rooted ethos.








